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YouTube Q2 Ad Revenue Hits $8.66 Billion, up 13%, Short of Wall Street Expectations

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Todd Spangler NY Digital Editor Ad spending on YouTube continued at grow at a double-digit clip in the second quarter of 2024, with the Alphabet-owned video platform generating advertising revenue of $8.66 billion in the period, up 13% year over year.

However, YouTube’s ad revenue for Q2 fell short of analyst estimates of $8.93 billion for the quarter, per FactSet’s StreetAccount.

In Q1, its ad sales had popped 21%, to $8.1 billion. (The advertising figures don’t include subscription revenue from YouTube’s business.) That said, primetime TV ad spending on U.S.

networks in the first half of 2024 was down 2.8%, per estimates by media-measurement firm iSpot.tv. Overall, Alphabet beat analyst expectations.

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