While streamers typically get by on thrifty marketing budgets, pushing content largely on their menus, most motion picture studios, like Universal, still have all the superpowers in the world to blast a movie out of a canon.
But here’s something to keep in mind as we detail Universal’s promo playbook below in propelling Illumination/Nintendo’s Super Mario Bros Movie to several opening records ($377M WW, $204.6M 3-day).: IP and marketing machine alone don’t propel a movie to great box office heights.
The movie also needs to be great. As subjective and simple-minded as that sounds, when it comes to the feature take of the ever popular videogame Super Mario Bros, it meant staying faithful to the source material itself: The game.
And that’s exactly what Illumination and filmmakers Aaron Horvath and Michael Jelenic did in this second big screen go-round of the Nintendo game.
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.