Mario Is Moving Away From Mobile Games, Reveals Nintendo’s Shigeru Miyamoto (EXCLUSIVE)
Ethan Shanfeld As Nintendo takes its shot at the box office with “The Super Mario Bros. Movie,” the first animated film featuring the iconic mustachioed plumber, the gaming company has been coy about revealing what’s next for the Super Mario video game franchise. But while Shigeru Miyamoto — the legendary video game designer, Nintendo fellow and self-proclaimed “Mario’s mom” — won’t say where Mario is running next, he is forthright about where he won’t be: your smartphone. Sitting down with Variety for this week’s cover story on the making of the film, Miyamoto said firmly, “Mobile apps will not be the primary path of future Mario games.” After two moderately successful but dwindling iOS games, plus another that shuttered after two years, Nintendo is pulling Mario away from the mobile market. Released in 2016, Super Mario Run grossed $60 million in its first year, while 2019’s Mario Kart Tour has generated $300 million (compared to Mario Kart 8’s $3 billion and counting). Without explanation, Nintendo removed 2019’s Dr. Mario World from app markets two years after its release.