Brian Steinberg Senior TV EditorWarnerMedia is joining the growing parade of media companies eager to court consumer interest in sports betting.During coverage of the NBA’s Western Conference Finals, TNT will present an alternate live-streamed feed of the games that includes commentary on betting analysis and odds.
The feed, known as “TNT Bets” and made available to cable and satellite subscribers via the Watch TNT app, will be hosted by Bleacher Report’s Cabbie Richards, Kelly Stewart and Tim Doyle, and gaming company FanDuel will provide real-time statistics and information.“We haven’t done anything like this to date,” says Will Funk, executive vice president of sports partnerships and branded content at WarnerMedia’s Turner Sports, in.
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