Celebs in News
Warner Bros
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
Related Rumors
Warner Bros David Haddad Melissa Bell Jennifer Maas Australia China Hong Kong Singapore audience reports president Videos Mobile Strategy Markets Warner Bros David Haddad Melissa Bell Jennifer Maas Australia China Hong Kong Singapore

Warner Bros. Games Taps 2K’s Melissa Bell as Head of Global Marketing

Reading now: 956
variety.com

Jennifer Maas TV Business Writer Warner Bros. Games has hired video game company 2K’s chief marketing officer Melissa Bell as its new executive vice president of global marketing.

In her new role, Bell will oversee all aspects of the Warner Bros. Discovery gaming division’s marketing strategy and global consumer-facing marketing functions across the company’s console, mobile and PC games portfolio.

She will report directly to Warner Bros. Games presidentt David Haddad. Bell will lead the marketing departments, including brand and performance marketing, creative, social, community, analytics and research and franchise planning.

Her focus will be on scaling marketing investments effectively to grow franchises, deepen engagement, and attract new audiences.

Read more on variety.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA