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View Conference Explores AI’s Creative Potential, Presents ‘People Who Are Teaching Us How Not to Be Afraid of It’

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variety.com

Rafa Sales Ross Guest Contributor This year’s edition of the View Conference, an English-speaking event taking place between Oct.

15-20 in the Italian city of Turin, has been greatly influenced by some of the most urgent questions permeating the entertainment industry today.

A world-class event on animation, VFX, games, AR, VR, XR, MR, virtual production, Metaverse and immersive media, the 24th edition of the conference has a heavy focus on animation and artificial intelligence, with a key desire to investigate the future of storytelling. “The conference is a stage to talk about the impact of innovative technologies on the creative industries, so obviously AI is a big theme,” CEO and executive director of the View conference Maria Elena Gutierrez tells Variety.

Panels such as “AI and Education,” “Out of Distribution: Thriving Creatively in the Age of AI” and “Copyright and How to Secure Your Digital Artworks” invite industry professionals to discuss the current ramifications of artificial intelligence in the field, as well as instigate discussions on the role of such technologies in shaping the future of the industry. “People are afraid AI will devastate our communities, but we want to be open to both sides of the argument,” adds Gutierrez, stating that the topic is a “huge part of this year’s program,” and that “there are people who are skeptical and will discuss the impact AI is having in the industry, from cinema to education, but there are also people who are using AI in an interesting way and who are teaching us how not to be afraid of it, and use it right so one can thrive in the age of AI.” The event not only hosts a series of specialized panels and discussions, but welcomes some of the most prominent names in.

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