Viaplay Content Distribution Boss Talks Strategy, Fresh Sale of ‘End of Summer’ to Canal+’s Polar+ Ahead of MipTV (EXCLUSIVE)
variety.comAnnika Pham On the eve of the global content market MipTV in Cannes, Viaplay Group’s Vanda Rapti, EVP Viaplay Select and Content Distribution, has offered a confident outlook on the Scandi streamer’s international activities and content sales.
The sales executive, who joined the group in 2003, was able to announce exclusively to Variety a string of new deals on Viaplay’s premium Nordic scripted content.
Swedish psycho thriller “End of Summer,” based on the eponymous best-selling crime novel by former police officer Anders de la Motte, has been snapped up by Canal+ Group’s channel Polar + for France and all its territories.
The six-part series toplining Julia Ragnarsson (“Midsommar,” “Blinded”) and Erik Enge (“Tiger”), follows a sister’s search for the truth behind her young brother’s disappearance and his potential return decades later.
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