Viaplay Content Distribution Boss Talks Strategy, Fresh Sale of ‘End of Summer’ to Canal+’s Polar+ Ahead of MipTV (EXCLUSIVE)
Annika Pham On the eve of the global content market MipTV in Cannes, Viaplay Group’s Vanda Rapti, EVP Viaplay Select and Content Distribution, has offered a confident outlook on the Scandi streamer’s international activities and content sales. The sales executive, who joined the group in 2003, was able to announce exclusively to Variety a string of new deals on Viaplay’s premium Nordic scripted content.