UTA Signs AI-Focused Native Foreign Creative Agency & Production Company
deadline.comEXCLUSIVE: UTA has signed creative agency and production company Native Foreign for representation. Native Foreign is an Emmy-nominated, Women’s Business Enterprise National Council-certified women-owned, creative agency and storytelling company that incorporates AI into their creative practice.
Their stories are crafted soup to nuts with strategic intent, deploying their deep understanding of AI while still appreciating the use of traditional hand skills, touts UTA in a release.
The company was behind the recently viral Toys“R”Us brand film, which utilized OpenAI’s Sora to create a visual narrative of the origin story of the toy brand.
With the help of AI, the film went from concept to completion in a few weeks. Nik Kleverov, Native Foreign’s Chief Creative Officer who directed the project, was announced as one of seven Sora alpha artists by OpenAI in late March.
Read more on deadline.com