UK TV Ratings: ‘The Traitors’ Finale Steals Series High For BBC Show That Has Wowed The Nation In The Run-Up To Christmas
deadline.comThe Traitors has been a revelation (SPOILERS BELOW) and the ratings haven’t been bad either. Last night’s finale of the BBC entertainment hit closed with 3.2M, a series high for a ‘word of mouth’ shocker that has steadily accrued viewers over the past weeks.
For some, the Claudia Winkleman-hosted caper has really been all they can talk about. According to Barb data supplied by overnights.tv, a share of more than 20% of UK TV watchers tuned in for a dramatic finale worthy of the bone-janglingly intense 12-part run, in which traitor Kieran was outed and then dramatically hinted at his fellow traitor Wilf’s position with the immortal phrase “a parting gift.” Cue chaos.
The remaining faithfuls cottoned on and went home with more than £30,000 ($36,000) each. The share was a 50% increase on the previous episode and the audience has been steadily growing through the run, an impressive feat given that live viewing has been rising at the same time as new viewers cotton on to the show’s wow factor and catch up on iPlayer.
By last night, it appeared many had caught up. In almost all areas the show has been heaped with praise as it has grown from sleeper hit to outright hit in double quick time and one consistently singled out has been the intelligent scheduling, which could set a bar.
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