Transylvania music fest embraces Dracula lore to bring in blood donations

nypost.com:

according to Billboard. “We thought, ‘What if we make a campaign based on the idea that vampires from Transylvania usually suck blood — but in this case, they don’t suck blood, but [rather] donate it?’” co-founder Edy Chereji said of the festival, which takes place in the Transylvanian region’s city Cluj-Napoca at the Cluj Arena.UNTOLD Festival took the premise and flew with it, debuting the blood drive campaign — initially called Pay with Blood — with a whopping1,500 Romanians donating blood around the eastern European country that first year.

Now attendees come from other European countries, and even Asia and North America, for the spectacle.‘In this case they don’t suck blood, but [rather] donate it.’The latest installment — from Aug.

3 to 6 — brought in 420,000 attendees to watch more than 200 genre-diverse dance artists. The lineup included David Guetta, Bebe Rexha, French Montana and Steve Aoki, with Imagine Dragons as one of the headliners.Another O-positive aspect of the blood campaign was spreading the word about the event, allowing the festival to become Romania’s largest electronic music festival.

It reigns supreme in the small collection of dance music festivals in the greater region, and the blood-sucking growth in Romania isn’t stopping.In 2016, the parent company UNTOLD Universe debuted Neversea, an event taking place in Constanța, the beach town lying along the Black Sea.