.“After the pandemic, I found myself working in a 9 to 5 job that, on paper, appeared to be propelling my career along the prescribed societal trajectory, the path I was told I ‘should’ be on,” the now 24-year-old says. “But as each day passed, I felt like I was drifting further away from my true self and my creative aspirations.”Jones decided to express her feelings as many young women these days do: in a , which soon went viral.“I don’t want to be a Girl Boss, I don’t want to hustle, I simply want to live my life slowly and lay in a bed of moss with my lover and enjoy the rest of my existence, reading books and creating art and loving the people in my life,” she said.Jones isn’t alone.
For many Gen Z women who have entered the workforce during the past few years, their greatest dream increasingly is to have the chance to achieve nothing.
At least, by traditional Capitalist standards.Welcome to the world of the , the lifestyle choice that many young women are now holding up as an ideal.
The doesn’t value the grind or getting ahead. She prioritizes slow living. Her days are filled with a nearly obsessive focus on self-care, from making the perfect morning smoothie to tending to her skin to trading in hardcore HIIT workouts for leisurely “.” Long term, the Soft Girl dreams of making dinner for her husband and, if she’s got them, staying at home with her kids.
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