Spotify announce new Premium price hike for the US
nme.comSpotify have announced that it will be raising the price of its monthly premium plan.Last summer, the streaming platform hiked its subscription prices for the first time ever in the 10 years since the streaming service launched.
At the time, the premium plan went up to £10.99 per month, up from the previous price of £9.99 monthly in the UK. In The US, the premium subscription increased from $10 to $11 monthly.Now, in the US, the price of the streaming platform’s premium subscription will be raised by $1 with it now costing $11.99 monthly.
The Duo plan’s price will be raised by $2 at $16.99 per month.The family plan will see a rise of $3 at 19.99 per month while Spotify’s student plan will remain at the discounted price of $5.99 a month.
These new prices will go in effect for existing Spotify subscribers next month. New subscribers will be charged the new prices immediately.Back in April, the streaming platform implemented a price hike in their streaming plans in five markets, including the UK, Australia, and Pakistan.Speaking to City A.M., a Spotify spokesperson said that the subscription price hike was done “so that we can keep innovating and delivering value to fans, the music industry, and creators on our platform, we occasionally update our prices”.They continued: “We’ve begun communicating with existing subscribers in the UK to explain what this means for their account.”The price hikes come as Spotify is under fire after Daniel Ek, the CEO of the streaming giant, made comments implying that it is easier and more affordable than ever to create “content” thanks to modern technology.“Today, with the cost of creating content being close to zero, people can share an incredible amount of content.
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