Six Olympics Advertisers to Sponsor Commercial-Free Hour of NBC Coverage
variety.comBrian Steinberg Senior TV Editor Can six Olympics advertisers come together to create an hour of the Paris extravaganza that runs commercial-free?
Coca-Cola Co., Delta, Eli Lilly & Co., Toyota Motor Corp., Visa, and Comcast’s Xfinity will sponsor a live hour of coverage of the Olympics Games Opening Ceremony that will air without the traditional interruptions from advertisers.
In their place? Each member of the Madison Avenue sextet will have its logo appear in the upper right-hand corner of the screen during the program for approximately ten minutes, according to Dan Lovinger, president of Olympic and Paralympic partnerships for NBCUniversal, and those familiar markings will roll out in alphabetical order.
A graphic will appear on screen at the top of the hour with all six sponsor logos, telling viewer that the hour is sponsored by them.
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