Sergio Lira, Lynette Coll & Cristobal Güell Launch Latino-Focused Entertainment Company, Luz Films

deadline.com:

EXCLUSIVE: Sergio Lira, Lynette Coll and Cristobal Güell are launching Luz Films, a newly formed entertainment company founded with the mission of making Latino-focused prestige and elevated-genre content from diverse visionary creatives and producers in the film and TV space.

Lira and Coll will serve as co-CEOs while Guell will serve as CFO. Through a collaborative community spirit, Luz Films will produce and co-finance projects from the Latino perspective for U.S.

and global audiences. The company believes in mentoring and supporting projects from debut filmmakers and connecting them with veteran Latino creatives who can collaborate with these new voices behind the camera and on-screen. ‘While Latinos are one of the fastest-growing communities in the United States, representation for storytellers in the community lags behind other demographics,” the trio shared in an exclusive statement to Deadline. “Luz Films, named with purpose, embodies ‘light.’ Our mission is to illuminate opportunities.

We aim to work with as many of the current buyers and studios but are no longer waiting or relying on them to decide when our films get made.