PR giant Alan Edwards on working with David Bowie: “He was an extraordinary genius, but also a pure, disarming gentleman”
nme.comNME about his new book – which explores his time working with the likes of David Bowie, The Rolling Stones, Prince, Britney Spears and more.With 45 years experience in the entertainment industry, Edwards – who also founded celebrated PR firm The Outside Organisation – has represented clients including the biggest musicians on the planet, as well as royalty, sports legends and more.Now, he has compiled his most fascinating anecdotes into a new book: I Was There: Dispatches from a Life in Rock and Roll.
From his gruelling mentorship from Mick Jagger to watching his office casually destroyed by The Who‘s Keith Moon, playing football with Bob Marley and watching David Bowie’s legacy evolve over four decades — these are just some of the memories that Edwards explores in the memoir.“It feels like I went through life very fast, without ever really looking back… until now,” he told NME. “I look back at all this stuff and it sometimes feels like an out-of-body experience to think that it really happened.”To celebrate the release of the book, Edwards shared some of his favourite anecdotes from I Was There with us, and explained how NME played a role in him discovering new talent.NME: Hi Alan, congratulations on the book.
When did the idea to compile all your experiences together first emerge?Alan Edwards: “It’s felt like I’ve always been writing it in a way, because I’ve had so much time hanging around, waiting for things to happen.
When you add it up, it equates to years of being with fascinating people in strange places. But I only started putting the book together about two or three years ago.
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