Bob Iger Is ‘Bullish’ on AI Prospects at Disney: ‘Our Legal Team Is Working Overtime’
second fiscal quarter of 2023, CEO Bob Iger addressed the artificial intelligence elephant in the room, making it clear that Disney isn’t shying away from the technological frontier — quite the opposite, in fact.“AI developments represent some pretty interesting opportunities for us,” Iger said. “In fact, we’re already starting to use AI to create some efficiencies and ultimately to better serve consumers.”Beyond confirming that AI has already found a home within the house of the mouse, Iger addressed the natural challenges that come with any new, disruptive technology, including the managerial complexities.“It could be extremely difficult to manage, particularly from an IT management perspective,” Iger said, referring to the tech’s advanced nature.