Disney CEO Bob Iger appeared at Apple’s WWDC 2023 event Monday to bolster the reveal of Apple’s $3,500 Vision Pro augmented reality headset that is due for release in 2024.
There, it was revealed that Disney+ will be coming to the headset’s roster of launch-window apps.“We’re so proud to yet again be partnering the greatest storytelling company in the world with the most innovative technology company in the world to bring you real life magic,” Iger said, alongside a sizzle reel for Disney+ on Vision Pro that hinted at a three-dimensional, more immersive experience for viewers than those viewing the streamer on a standard screen.
It’s unclear what imagery from the promo, which featured interactive “Mandalorian,” National Geographic, and Disney World content, was purely marketing spectacle and what was actually representative of content the average consumer would be able to interface with firsthand when the device is released to the public.
Given that the launch of the Apple Vision Pro headset is still a ways off, this could just be a representation of the idea behind Disney+’s presence on the AR platform, rather than how it will actually be implemented.Disney did not immediately respond to TheWrap’s request for comment.The Apple Vision Pro headset is Apple’s stab at creating a device as genre-shaking as the iPhone was for smartphones, only this time for the mixed reality space.
Read more on thewrap.com
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