Disney CEO Bob Iger Calls AI “Disruptive,” Difficult To Manage From An “IP Perspective”
deadline.comDisney chief executive Bob Iger weighed in on AI today, staying general but calling the battleground technology good for Disney’s business, but disruptive. “It’s pretty clear that AI represents some pretty interesting opportunties for us, and some substantial benefits.
In fact, we are already starting to use AI to create some efficiencies and ultimately to better serve consumers. Getting close to the consumer is a real goal of ours.
But it is also clear that AI is going to be highly disruptive and could be difficult to manage, particularly from an IP management perspective,” the exec said on a post-earnings conference call. “I can tell you that our legal team is working overtime already to try to come to grips with what could be some of the challenges here.
So I would have to say I am bullish overall about the prospects for efficiencies and better service to customers. On the other hand, I think there is a lot we are going to have to contend with that will be quiet disruptive and quite challenging.” “I’m mot prepared to be more specific,” he added.
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