‘PAW Patrol 2’ Is The Top Dog At Box Office With $23M Opening – Sunday AM Update
deadline.comSUNDAY AM: Refresh for chart and more analysis Paw Patrol: The Mighty Movie is lapping up $23M, a big win for Paramount and Spin Master as the picture is part of a $14 billion global retail franchise which both companies get a nice cut of.
And successful movies drive toy sales. It was part of Brian Robbins’ plan when he took over Paramount Pictures Studios to have family brands work at the box office, which also have a rainfall of cash in merchandise, particularly in an entertainment conglomerate that counts the powerful, and evergreen Nickelodeon brand.
EntTelligence says Paw Patrol 2 drew 2.3M admissions, with close to half of the pic’s tickets being sold at child pricing. Some of the stunts which Paramount did to bark up this latest sequel included getting the film in the Guiness Book of World Records with the most dogs in attendance at a movie screening with 219 at the Autry Museum of American History at Griffith Park in Los Angeles, CA.
Costume characters from the film flooded zoos, a White Sox game in Chicago and children’s hospitals as well as on-air appearances in all markets.
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