Paris Hilton’s 11:11 Media Hires Former Playboy Exec Rachel Webber
variety.comTodd Spangler NY Digital Editor Paris Hilton‘s 11:11 Media appointed Rachel Webber, former chief brand officer of Playboy, to the newly created role of chief commercial and brand officer.
Webber reports to Bruce Gersh, 11:11 Media president and COO, who co-founded the media and consumer lifestyle company with Hilton in 2021.
Webber, together with Gersh, will lead the operational and strategic management of the company and oversee its global business expansion and creative go-to-market strategies across new consumer categories, retail partnerships and content franchises. “It’s so exciting to have such an accomplished, badass executive join our 11:11 Media family,” Hilton, founder and CEO of 11:11 Media, said in a statement. “I’m so proud of all of the momentum we’ve built at 11:11 and Rachel is the perfect addition to our rock-star team to help take us to new heights.” Webber joins L.A.-based 11:11 Media from PLBY Group, where she oversaw Playboy’s subscription-based creator platform and teams across product, engineering, design and marketing.
Prior to joining Playboy in December 2018, Webber was executive VP of digital at National Geographic. She also has served in senior operating, product and brand development and strategy roles at Fox, Rovio (maker of “Angry Birds”) and Tumblr. “Rachel brings a phenomenal track record building culturally relevant consumer brands and businesses, and we’re thrilled to welcome her to the 11:11 Media team,” Gersh said. “Rachel’s unique background across media, consumer technology and lifestyle brands is the perfect match for the innovative new media and lifestyle company we are building at 11:11 Media.
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