ILLIT, the latest girl group from HYBE, have become the new faces of Acne Studios’ latest SS24 global campaign.The luxury fashion house made the announcement on their official X (formerly Twitter) account yesterday (March 14), with a brief 23-second video of the quintet posing in outfits from the brand’s SS24 collection.The clip also notably features a snippet of an upcoming song by ILLIT, credited by Acne Studios to as ‘My World’.
The song will be released as part of their upcoming debut mini-album.Introducing ILLIT, the five new faces of #AcneStudios.Starring: YUNAH, MINJU, WONHEE, MOKA and IROHA, the members of rising K-pop band ILLIT, photographed in #AcneStudios SS24 collection.Photographer: Charlotte Wales Stylist: Léopold Duchemin Music: ‘My World’ by ILLIT pic.twitter.com/eGNH05qbLh— Acne Studios (@acnestudios) March 14, 2024The reveal of ILLIT as Acne Studios’ newest campaign stars comes shortly after the band were spotted sitting front-row at the Acne Studios FW24 show at Paris Fashion Week late last month.“Music is a big part of my life and often inspires me; music and fashion are so intertwined.
Right now, it is all about K-pop,” Acne Studios creative director Jonny Johansson said of the brand’s collaboration with ILLIT in a press statement.“We loved the idea of working with a band from the start of their career and growing with them.
We have always supported and championed up-and-coming talents, so this felt like the right way to go about it for a new generation.”ILLIT also shared their thoughts on the collaboration, adding: “It is such an honour to be able to work with a global fashion house like Acne Studios even before our official debut.
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