Paramount+ Sets International Rollout Plans for Ad Tier, Premium Offers in Australia and Canada, Among Other Markets
variety.comElsa Keslassy International Correspondent Aiming to grow its global direct-to-consumer distribution, Paramount+ has set the international rollout plans for its premium and ad tier subscriptions following a launch across more than 45 markets last year.
The premium plan will launch in Australia, Brazil, Canada and Mexico on Nov. 16, before bowing in additional markets at a later stage.
It will boast Paramount’s blockbusters, exclusive originals and hit shows in 4K UHD, HDR10, Dolby Vision and Dolby Atmos. Premium subscribers will also be able to tap into four concurrent streams, instead of the two streams that come with the standard plan.
The advertising tier, meanwhile, will roll out in select international markets, including Australia and Canada, starting in 2024.
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