Netflix Embraces Korean Romance Genre With Six New Shows – Global Bulletin

variety.com:

Netflix this week announced six new Korean romance titles slated for the rest of 2023. They are: “See You in my 19th Life,” “King the Land,” “Behind Your Touch,” “Destined With You,” “A Time Called You,” and “Doona!” The titles were unveiled at an in-person event called “K-romance obsession” in Seoul.

Guests were mostly K-drama influencers from around the Asia Pacific region and the event was decked out with reds, pinks and vast numbers of heart decorations.

Guests were offered snack food that had been featured in earlier hit K-drama shows including “Crash Landing on You,” “Extraordinary Attorney Woo,” “Business Proposal” and “Alchemy of Souls.” According to Netflix, between 2018 to 2022, global viewership of its K-Romance titles tripled, with more than 90% views coming from outside South Korea in 2022 alone. Don Kang, VP of content (Korea) said, “Our stories touch on the universal aspects of life — love, heartbreak, and tenderness, while also providing a peek into the unique facets of Korean culture.” Dubbing has played a pivotal role in the genre’s global expansion. Yang Wooyeon, director of content (Korea) said, “Listening to dialogues in their own languages helps K-Romance resonate more deeply with viewers worldwide.” “See You in my 19th Life” and “King the Land” will premiere on June 17.

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