‘Macy’s 4th of July Fireworks’ Doubles Last Year’s Peacock Viewership (EXCLUSIVE)
variety.comSelome Hailu The fireworks in the sky on Tuesday night also made their way to Hollywood’s data desks. Viewership of “Macy’s 4th of July Fireworks” on Peacock more than doubled when compared to last year’s show, Variety has learned exclusively, though exact streaming numbers for both 2022 and 2023 are unavailable.
However, as the holiday event was simulcast across both Peacock and NBC, linear numbers show an increase as well: 4.6 million viewers tuned in to NBC’s live 8 p.m.
airing, marking a 3% increase from 2022. In ratings among the adults 18-48 demographic, the fireworks jumped by 15%, scoring a 0.71 on Tuesday.
And for the 10 p.m. encore, total viewership was up 4% while 18-49 ratings increased 20% compared to last year. (These statistics are all based on Live + Same Day data.) “Macy’s 4th of July Fireworks” has become the only non-awards special this season to have seen year-over-year growth in 18-49 rating and total viewers, when accounting for data across all broadcast networks.
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