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Netflix, Disney, WBD Shares Dive With Broader Market As Slow Retail Sales, High Interest Rates Fuel Recession Fears

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deadline.com

Media and entertainment stocks led by Netflix were among big losers Thursday as economic data and the latest Fed move has investors panicking about an imminent recession.

Netflix in particular — off nearly 10% — was knocked by a report that its ad-supported tier is having a tough debut. The DJIA is currently down 910 points, or 2.68%.

The Nasdaq is off by 3.4% and the S&P 500 by 2.8%. Digiday reported Netflix is falling short of viewership guarantees it made to advertisers and allowing them to take their money back for ads yet to run.

Netflix doesn’t use traditional make-goods, which shift advertising cash into future promos, it says, but in some cases only requires marketers to pay for viewers they actually reach.

Read more on deadline.com
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