"The Worst Is Behind Us": Media Giants Signal Turnaround for Ad Revenue
In the latest financial quarter, entertainment giants' earnings reports revealed pain from the pandemic, but CEOs tried to focus on bright spots, touting streaming growth and signs that the TV advertising market isn't cratering as much as anticipated. On investor calls, industry chiefs acted largely as a chorus on advertising, with the tune being that companies held up better than feared and that April marked the low point.