NBCU Adds New Science to Art of Launching TV Shows Like ‘Night Court,’ ‘Quantum Leap’
variety.comBrian Steinberg Senior TV Editor When it comes to getting audiences to sample revivals of shows “Night Court” and “Quantum Leap,” NBCUniversal is leaving less of the task to chance.
In a different era, a network like NBC would run promos on its own air and be satisfied that those short vignettes urging viewers to try something new were reaching millions of people each day.
In the streaming era, TV companies have to work harder. NBC has teamed up with the measurement-technology firm VideoAmp to help it examine the effectiveness of its marketing for the shows it launches.
Rather than relying primarily on linear promos, networks have moved more of their outreach to digital and social media, realizing they can leave no media type unexplored in their quest to find viewers. “The reality is we have a lot of loyal viewers and some very strong viewership happening on linear.
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