National Cinema Day Returns With Movie Tickets Under $4 on Sunday
variety.comRebecca Rubin Film and Media Reporter Movie tickets across the U.S. will be heavily discounted on Aug. 27 in honor of National Cinema Day.
This Sunday, all movies, all formats (yes, even Imax — if “Oppenheimer” isn’t already sold out on your local 70mm screen), all showtimes, all day will cost less than $4 at participating theaters.
More than 3,000 locations — with approximately 30,000 available screens — are expected to take part in the one-day event. The second annual National Cinema Day, hosted by the Cinema Foundation, is designed to “celebrate the power of movies to bring us all together” — or, to populate multiplexes during the dog days of summer.
The event comes as the summer box office is 16.6% ahead of 2022 but 5.4% below 2019, according to Comscore. Approximately 8.1 moviegoers turned out for last year’s inaugural National Cinema Day and resulted in the highest-attended day of 2022, according to the National Association of Theater Owners.
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