Talent Firm That Reps MrBeast Adds Twitch Streamer Kai Cenat to Roster
variety.comTodd Spangler NY Digital Editor Night, a talent management company whose clients include YouTube megastar MrBeast, acquired LFM Management, a New York-based content creator managing firm.
The deal brings LFM’s roster of prominent creators to Night, including Kai Cenat, the Twitch and YouTube streamer whose PS5 giveaway stunt earlier this month in New York City led to a violent riot in Union Square Park.
Cenat’s AMP creator collective apologized in the wake of the incident and said it was cooperating with law enforcement authorities.
As part of the deal, LFM founder John Nelson has joined Night as VP of talent, where he will continue to represent the company’s newest clients in all categories. “I couldn’t be more excited to welcome John Nelson and his roster of clients to Night,” said Reed Duchscher, Night’s CEO and founder, in a statement. “Night is laser focused on building alongside the biggest stars on the internet, and this acquisition demonstrates that.
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