On paper, it was too good to be true: a theatrical movie subscription service that offers a movie ticket every day for $9.99 a month.
But in 2017, MoviePass was a dream come true for moviegoers, with subscribers flocking, stocks rising, and investors trying to get in on the action.
By 2019, however, the party was over, and MoviePass went from one of the world’s buzziest companies to a costly corporate misfire.
READ MORE: The 100 Most Anticipated Films Of 2024 “MoviePass, MovieCrash,” a new documentary from HBO, details the company’s rise and fall in unflinching detail.
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