MIPCOM: China Named Country of Honor, Tencent’s Sun Zhonghuai Set as Keynote Speaker
variety.comChina has been named the country of honor at next month’s MIPCOM Cannes TV entertainment market (Oct 16-19). More than 300 delegates and nearly 40 companies from the Middle Kingdom are expected at this year’s market, the country’s biggest presence at MIPCOM since 2019.
Sun Zhonghuai, VP of Tencent and CEO of Tencent Online Video, China’s biggest streaming video platform will give a keynote speech on the first day.
As one of the conference’s Media Masterminds, Sun is expected to share insights into the roles that art and technology play in shaping Tencent Video’s strategy within the ecosystem of one of the world’s largest multimedia companies.
He will also address the opportunities for international partnerships within content and streaming. Across the week, the specially curated program of events will spotlight China’s co-production, acquisition and distribution activities and opportunities.
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