Disney/Marvel’sThe Marvels has secured a China release on November 10, day-and-date with North America. The sequel to the $1B+ worldwide grossing Captain Marvel is the latest major studio tentpole to be granted access to the market since Oppenheimer went out on August 30.
It’s also wasting no time in spreading the word locally, leveraging the Mid-Autumn Festival and National Day/Golden Week celebrations across the next week.
Marvel titles, as with many Hollywood movies in the post-pandemic era, have seen soft returns in the once highly lucrative market as the local industry has bulked up and audience tastes turned more inward.
What’s more, films with Marvel characters were also unofficially banned for a three-and-a-half year period until Black Panther: Wakanda Forever was granted a release in February, months after its rollout elsewhere.
Read more on deadline.com
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