China Named Mipcom 2023 Country Of Honour & Tencent’s Sun Zhonghuai Set To Keynote
deadline.comChina has been named Country Of Honour at next month’s Mipcom Cannes and Tencent VP Sun Zhonghuai is set to keynote the confab.
Coming as various nations revalue their relationship with the world’s most populous country, Mipcom unveiled today a specially curated program spotlighting “China’s co-production, acquisition and distribution activities and opportunities.” The program will include Fresh Content China, a session presented by the China Pavilion, featuring both the country’s latest output alongside creatives from the Chinese TV industry who will share learnings from its evolution domestically and internationally.
Further sessions include masterclasses focusing on successful format adaptations and the use of the latest technology within production, and showcases specializing in the latest in animation, scripted and non-scripted content to emerge from the country.
Zhonghuai, meanwhile, one of the most senior execs at media conglomerate Tencent, who also runs Tencent Online Video, will “share insights into the roles that art and technology play in shaping Tencent Video’s strategy within the ecosystem of one of the world’s largest multimedia companies,” along with speaking about “opportunities for international partnerships within content and streaming.” The Chinese have rowed back somewhat from their involvement with Mipcom over the past few years so today’s news represents a big step.
Read more on deadline.com