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In addition to rapidly growing its star-studded roster of teachers, MasterClass has found another way to attract more customers: lowering its price.
The online learning platform announced on Tuesday that it will lower the price of a subscription from $15 to $10 per month. In addition to the price change, the service also unveiled new programming for the coming year, including an improv course taught by Amy Poehler set to release in the fall.
In the classes, the Emmy-winning comedian will workshop real life scenarios with a live audience, teaching viewers how to approach flexibility, openness and humor. “By continuing to innovate the approach to our portfolio of content and making the platform more accessible, we’re not only unlocking potential in our members, we’re enabling them to realize it,” David Rogier, the founder and CEO of MasterClass, said in a statement.
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