John Hopewell Chief International Correspondent María José Rodríguez, a driver of Prime Video’s large success in Spain, has stepped down as Amazon Studios’ head of Spanish originals.
Announced Monday by Nicole Morganti, Amazon Studios head of local originals for Southern Europe, Rodríguez’s departure comes just a week after Prime Video unveiled its 2024 slate in Madrid, reviewing what it hailed as a “banner” first semester.
That included “Reina Roja” (“Red Queen”), greenlit by Rodríguez, which featured in the platform’s Top 10 most-watched titles internationally at launch, and singing competition show “Operación Triunfo,” brought to Amazon Studios by Rodríguez, becoming the most acquired Spanish Original in the history of Prime Video in Spain. “María José’s impact on the Prime Video has been significant,” Morganti said Monday. “There is no greater demonstration of her vision than bringing the Culpables trilogy to life for customers, beginning with ‘Culpa Mia,’ Prime Video’s most successful international original movie of all time, and looking ahead to ‘Culpa Tuya,’ coming late this year.
Rodríguez also oversaw sci-fi mind-bender “Awareness” and “Los Farad,” a classy arms-trafficking family saga from Mariano Barroso, as Amazon Spain zeroed in on show types moving the dial in SVOD: genre-blending action thrillers and romantic teen tellers, plus non-fiction.
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