Maja Hoffmann has been officially confirmed as President of the Locarno Film Festival following a vote at an Extraordinary General Assembly on Wednesday.
She replaces long-time festival President Marco Solari who held the position for 23 years. Hoffmann’s appointment was announced over the summer but was not made official until being put to the vote.
A descendant of legendary Swiss entrepreneur Fritz Hoffmann-La Roche, Hoffmann is known internationally as an art collector and philanthropist.
She is the founder of the Zurich-based LUMA Foundation, a non-profit organization supporting contemporary artists, and is also involved in a raft of art institutions worldwide including the Swiss Institute New York, the Fondation Vincent van Gogh Arles, the Serpentine Galleries in London and the Kunsthalle Zürich.
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