Lionsgate Play President Unveils Free One-Week Streaming Access, Eyes Nonfiction & Korean Content Expansion
deadline.comEXCLUSIVE: Lionsgate Play will provide free access to its entire content library for one week from October 18 to 24 as part of its “Gatecrash Lionsgate” campaign in India — just before the country’s major Diwali holiday.
This campaign will include complimentary access on Lionsgate Play to the Indian premiere of Paris Has Fallen, part of the Has Fallen franchise and starring Mehdi Meskar, Tewfik Jallab and Ritu Arya.
Now in its fourth year, the streaming service from Lionsgate India and Starz has focused on building a content library centered on Hollywood action films, with titles dubbed into four to five Indian languages.
Rohit Jain, President of Lionsgate Play (Asia), told Deadline that besides action, Lionsgate Play is seeing strong audience uptake in the horror genre — and he is also keenly tracking the popularity of Korean content. “We are probably going to take some bets in the coming year on Korean content,” Jain said. “Our service is growing very rapidly in India, Bangladesh, Nepal and the Philippines, and in all of these countries, we’re starting to see that after Hollywood, Korean content is becoming a really important second area.” Jain added that he is also looking at nonfiction and sports content as part of the platform’s future growth strategies.
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