Linda Yaccarino, CEO Of Platform Formerly Known As Twitter, Tells X Employees They Are “Writing History” With Rebrand; Users Don’t Seem Very X-Cited
deadline.comLinda Yaccarino, CEO of X, the digital platform formerly known as Twitter, told employees they are “writing history” with the stunning overhaul of the well-established brand.
In an email to employees obtained by Deadline (subject line: “X: Our Next Big Impression”), Yaccarino said Twitter “made a lasting imprint on the world” during its 17-year run.
In rebranding it as X and ditching the blue bird logo, part of a move to explore new business areas like banking, payments and video, the company will “go even further to transform the global town square — and impress the world all over again,” the former NBCUniversal exec said.
She went on to urge them, “Please don’t take this moment for granted. You’re writing history, and there’s no limit to our transformation.” Yaccarino went on to declare, “Our company uniquely has the drive to make this possible.
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