Elon Musk, who bought the social media platform formerly called Twitter last fall, has rebranded it to ‘X’ after a weekend of messaging signaling the change that included a photo of the new logo projected on the company’s San Francisco headquarters and a video of a flickering X.
Musk said the logo now appearing on Twitter’s site instead of the iconic blue bird would likely be tweaked. He replaced his own Twitter icon with a white X on a black background. “Soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk had tweeted minutes after midnight ET Sunday.
New CEO Linda Yaccarino also weighed in. “For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential.
X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world,” said the former NBCUniversal ad chief.
Read more on deadline.com
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