French commercial network Tf1 has unveiled fresh details of its new free streaming platform TF1+, which launches on January 8.
The launch comes just over a year after the calling-off of a planned merger between TF1 and rival commercial network M6 and just months after the shuttering of Salto, TF1’s failed joint streaming platform with M6 and France Télévisions.
TF1 Managing Director Rodolphe Belmer told a news conference in Paris on Wednesday that the network wanted TF1+ to become the biggest free streaming platform in France. “It’s a big moment for the group and a major launch,” he said.
A key aim behind its creation, he added, was to increase TF1’s advertising revenue in the digital domain. Noting that 35 of every 100 hours of TV viewing in France are now consumed on an on-demand basis, Belmer said TF1 needed to be more proactive in the digital space. “Our share is very weak in the digital video publicity market which today is worth two billion euros and is growing between 10 to 15% every year,” he said.
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.