Judi Pulver, Singer-Songwriter and Variety Sales Executive, Dies at 77
variety.comCynthia Littleton Business Editor Judi Pulver, a singer-songwriter who became the top music sales executive for Variety and The Hollywood Reporter, died Tuesday in Santa Monica, Calif.
She was 77. Pulver spent about 15 years with Variety, steering all music-related sales and marketing activity. Pulver was well known and well regarded in the music community, respected for the knowledge and perspective she brought to her work, given her long experience as an artist and performer.
She was also known for her raspy voice and lightning-quick sense of humor. “While Judi Pulver operated on the business side of Variety, she never lost her artistic passion.
She operated with the energy and vigor and enthusiasm of the young recording artist that she once was,” said Steven Gaydos, Variety‘s executive editor for global content. “She approached the business of music as an artist with a zeal for the community and they returned that love to her.” A native of Connecticut, Pulver got her start as a singer and songwriter who also worked in stage musicals.
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