John Rich slams 'woke culture,' says people don't want it 'in their face like a bullhorn'
foxnews.comJohn Rich believes a few common denominators bring people together. Just before his electric CMA Fest performance, the Big & Rich singer exclusively told Fox News Digital that his Redneck Riviera whiskey brand and bar in Nashville stands for something – and he has faith that a growing population does, too.
The "Save a Horse" singer pulled Bud Light from his Nashville bar in April amid controversy with a Budweiser marketing campaign featuring transgender TikTok star Dylan Mulvaney.
He said the brew used to be his biggest seller, but with the new ads, Rich couldn't get customers to buy Bud Light. "I think people finally had enough of woke culture being right in their face like a bullhorn every time they turn around," he said. "You know, at the end of a hard-working day, you want to have a cold beer.That's like your reward for working hard all day.The last thing any man or woman wants is to have culture slammed right up in their face.They just don't want that." He added, "So they rejected it, rejected it wholeheartedly, and we moved on to other beers." Instead of throwing out the beer, he let his customers "decide" what to do. "Well, five or six days go by, and my general manager calls me, says, 'Well, we've sold a total of zero Bud Lights,'" Rich recalled. "I said, ‘Well, how much Bud Light are we sitting on down there?’ He said, ‘118 cases and 8 kegs.
What do you want me to do with it?’" Rich's manager said the customers wouldn't "touch" the Bud Light following the failed ad campaign. "The last thing any man or woman wants is to have culture slammed right up in their face.They just don't want that." — John Rich "I said, ‘Well, call the distributor and have him come pick it up.’ So it's the first time, I think, in.
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