In Paris, Nike Proves Women Are the Future of Sports

glamour.com:

By In recent weeks, the surge in attention toward women's sports has been electrifying. The shattered glass ceilings and TV records and led to broader recognition of athletes like and .

It feels like women in sports are finally get the recognition——they deserve, and it's just the beginning.Building on this momentum, Nike unveiled its ambitious plans to celebrate the future of sports at the Paris 2024 Olympics with an event that brought together luminaries like , , Tatyana McFadden, Jordan Chiles, and .

These women dominate both on and off the field; and with them setting the standard, it makes us eager to witness what next generation of leaders will emerge from the Paris Olympics in three months' time.But for Tanya Hvizdak, Nike’s VP of Global Women’s Sports Marketing, the way forward begins with a simple question to all athletes: “What do you need from us?”“Serving athletes means more than just providing products; it's about comprehensive support,” she says. “Now, they trust us. 'Can you help me with my mental wellness?' 'Can you assist with motherhood?' Families are leaning on us.

We're becoming their trusted partner in all dimensions of their lives.”Another way Nike serves its athletes? Through innovation.