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In Hollywood Contract Talks, the Push for Viewership Data May Become a Flash Point

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variety.com

Cynthia Littleton Business Editor The Writers Guild of America and the Alliance of Motion Picture and Television Producers have settled on March 20 to begin negotiations on a new master TV and film contract.

The clock is already ticking and strike fears are growing. The WGA’s current contract expires May 1. The issues that the scribe tribe will place on the charcoal-gray table in the enormous conference room at the AMPTP’s Sherman Oaks headquarters have come into sharp focus in recent months.

Just about everybody agrees that the compensation standards for writers — as well as actors and directors, whose unions will also hold contract talks this year — have been outmoded by the streaming revolution.

The hard part will be reaching a compromise on how to adapt them. Hollywood labor veterans say one of the big flash points in the negotiations could be union demands for much greater transparency from streaming platforms on viewership data.

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