IBM Immediately Suspends Advertising From X/Twitter After Discovering Its Ads Appeared Next to Pro-Nazi Content

variety.com:

Todd Spangler NY Digital Editor IBM said it was immediately pulling advertising from Elon Musk‘s X, formerly known as Twitter, after a report found that ads for the tech giant had appeared next to posts supporting Adolf Hitler and the Nazi Party. “IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation,” a company rep said in a statement to Variety.

The news was first reported Thursday by the Financial Times. IBM was among five major brands that progressive watchdog group Media Matters said it had found ads for adjacent to posts that “tout Hitler and his Nazi Party” on X.

The others were Apple, NBCUniversal’s Bravo, Oracle and Comcast’s Xfinity. Separately, Musk earlier Thursday, in response to someone who posted on X that “Everyone is allowed to be proud of their race, except for white people, because we’ve been brainwashed into believing that our history was somehow “worse” than that of other races,” said that was “super messed up” and added, “Time for this nonsense to end and shame ANYONE who perpetuates these lies!” That came after Musk on Wednesday agreed with a different X user who promoted the conspiracy theory that Jewish communities “have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.” The X user said they were “deeply disinterested in giving the tiniest shit now about western Jewish populations” who are facing “hordes of minorities that support flooding their country.” To that, Musk commented, “You have said the actual truth.” CNN anchor Jake Tapper posted a screenshot of the exchange, with the comment, “Elon Musk pushing.