Hurricane Milton Coverage Proves Local TV’s Value Despite Challenges, Senior CBS Exec Jennifer Mitchell Says
deadline.comJennifer Mitchell, President, Stations and Digital, CBS News and Stations, pointed to Hurricane Milton coverage as a “great example” of the value of local stations. “Local news is so incredibly important and remains important,” she said during a panel Wednesday at NAB Show New York. “Today is a great example, with Hurricane Milton coming in.
Local journalists know how to cover that story better than anyone else. That will not change. It’s just, OK, how will we distribute that information?
How will viewers consume that information? It’s important for us to be in all of those different places and serve the consumer.” Milton is the most severe storm measured in the Gulf of Mexico in 20 years and poses a major threat to the west coast of Florida, which was recently hit hard by Hurricane Helene.
Weather events have long been a calling card for local stations, but Mitchell and her fellow panelists addressed a host of challenges facing local operations.
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