How ‘Shark Week’ Reeled in ‘Aquaman’ Star Jason Momoa to Amp Up Warner Bros. Discovery Synergy
variety.comJennifer Maas TV Business Writer Discovery’s Shark Week has been a TV institution for 35 years, a summertime staple that has never changed its core purpose: Celebrating the great white and its brethren.
But a lot has changed around Shark Week in the decades since, including an explosion of popularity (as “30 Rock” once put it, we all now strive to “live every week like it’s Shark Week”), more competition, a few controversies and one giant corporate acquisition.
In 2023, the Warner Bros. Discovery-produced TV event now has a few more boxes to check: From keeping its linear ratings (which grew 10% year-over-year in 2022) up to driving customers to two streaming platforms, Max and Discovery+.
Shark Week has also been enlisted to help promote other TV shows and movies in the WBD family. But it also faces lingering concerns over the makeup of its programming (often criticized for lacking enough scientific research or proper experts), while simultaneously competing with younger copycat programming from rival companies Nat Geo’s Sharkfest. “First and foremost, the core mission of Shark Week is about celebrating these creatures and the fact that other brands are starting to do it, just from a mission perspective, is a good thing,” WBD’s U.S.
Read more on variety.com