Attack of the 2,000-foot Barbie: Fans horrified by huge marketing stunt
released a massive version of the iconic Mattel doll wearing her black and white bathing suit and sunglasses on Monday.The video, which has since received nearly 410,300 views, shows the doll ripping open the plastic cover of her box as she climbs out and strikes a pose in front of Dubai’s Burj Khalifa, which has been dubbed the “world’s tallest building” standing at 2,722 feet.The virtual doll, the latest in several marketing ploys for Greta Gerwig’s highly-anticipated film, is pulled from the teaser trailer released in December 2022 featuring Margot Robbie, who plays the title role, in the same suit.“The reason people think we spent so much is that it’s so ubiquitous,” Warner Bros. president of global marketing Josh Goldstine told Variety. “Because it pierced the zeitgeist, it has the impression that we spend so much.”“In fact, we spent responsibly for an event movie,” continued Goldstine.The Post reached out to Warner Bros.