Greenbird Media Cluster Acquired by STV Studios – Global Bulletin
variety.comSTV Studios has acquired the 15 companies operated by “Lego Masters” company Greenbird Media for £21.4 million ($27.3 million).
Israel’s Keshet International acquired 60% of Greenbird five years ago. STV Studios has now acquired 100% of Greenbird, including Keshet’s stake.
Greenbird founders, Jamie Munro and Stuart Mullin, will join the STV Studios board in the roles of chief commercial officer and finance and integration director respectively, working alongside COO, Paul Sheehan, and under the leadership of MD, David Mortimer.
The deal boosts the number of labels within STV Studios from nine to 24. As a result of the acquisition, STV Studios now has expanded bases in Glasgow and London, as well as offices in Cardiff, Belfast, Brighton and Manchester.
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